Given the fan base for the traditional cereal, it made sense for this flavor to join the Jumbo Snax line-up. As Erin Storm, senior marketing director of Kellogg All Family Cereal, said “Kellogg’s SMORZ Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off.” After a long hiatus, many cereal lovers jumped for joy over that news. Why launch Kellogg’s SMORZ Jumbo Snax?Īt the end of 2020, Kellogg’s announced that SMORZ would be returning to store shelves. Whether eaten as a breakfast option, put in a lunch box for a treat, or enjoyed as an anytime snack, cereal snacking has become just as popular as those savory alternatives. With the Jumbo Snax, the larger cereal size made for an easy grab and devour option. While throwing some dry cereal in a bag is convenient, the shape and size of traditional cereal can be a little small for snacking. When Kellogg’s released Jumbo Snax many people were quite excited. From cereal milk to desserts to a variety of food mash-up options, people cannot get enough of cereal flavors. In recent years, the cereal flavors aren’t limited to just the cereal bowl. Are you ready to open a bag?įor many people, cereal is more than just a breakfast food. As cereal snacking has become one of the popular snack food options, this newest flavor to join the Kellogg’s Jumbo Snax line could be the most versatile flavor yet. When that s’mores craving kits, Kellogg’s SMORZ Jumbo Snax is the easy way to satisfy it.
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